Google review automation for Australian accountants and bookkeepers
Accounting is a referral profession that has quietly become a search profession. Business owners still ask a mate for a recommendation — and then immediately Google the name to see whether the reviews back it up. If nothing is there, the referral cools.
After: individual tax return
Reply STOP to opt out — included automatically.
Typical volume
40–300 lodgements (highly seasonal) per month
If you run a accounting practice, this will sound familiar
- Hundreds of loyal clients and a Google profile with four reviews
- Asking clients for reviews feels unprofessional, so it never happens
- July to October you are drowning and it is the worst possible time to ask
- Referrals arrive, Google you, see nothing, and go elsewhere
- Your competitors down the street look more established purely because of review count
Why this works for accountants & bookkeepers specifically
Professional services need a lighter touch than trades, and the tone reflects that. No emoji, no “mate”, no hard sell — a short, courteous, professional message sent after a completed lodgement or advisory meeting. We also default to email over SMS for accounting practices where that suits your client base better, and you approve every template before anything sends.
How customers in your trade actually search
Searches like “accountant [suburb]”, “small business accountant near me”, “tax agent [city]” and “SMSF accountant” carry very high lifetime value. A single business client is worth thousands a year for many years. Practices with visible recent reviews convert referrals at a dramatically higher rate, because the review is what converts a name into a booked meeting.
Common software in your industry — all supported
Or run it completely standalone — plus 9,000+ other apps through our automation layer.
Simple pricing. No setup fee.
No lock-in.
All prices in AUD and include GST. Start today, cancel any time before your next billing date. Every plan is covered by the 30-Day Review Guarantee.
Essential
The review engine. Everything you need to stop losing reviews.
About $69 a week · incl. GST
You save $713 a year
Up to 150 review requests/month
Includes
- Automated SMS + email review requests
- Personalised with your customer’s name and your team member’s name
- Your logo, your business name, your tone of voice
- One-tap link straight into the Google review box
- Smart follow-up reminder (once, then it stops)
- 10-second Job Complete app — works on any phone, no install
- Printable QR review cards for your vans and invoices
- Live dashboard: sent, delivered, opened, reviewed
- Monthly reputation report emailed to you
- Unlimited team members at no extra cost
- Works standalone or syncs with your job software
- 30-Day Review Guarantee
Professional
The engine, plus we manage your Google presence for you.
About $115 a week · incl. GST
You save $1,193 a year
Up to 400 review requests/month
Includes
- Everything in Essential
- AI review replies — every review answered in your voice
- Approve with one tap, edit, or let it post automatically
- Google Business Profile management
- Weekly Google Posts written and published for you
- Photo uploads scheduled to keep your profile active
- Services, hours and category accuracy audits
- Negative review alerts within minutes, not days
- Review response SLA — every review answered inside 24 hours
- Priority Australian support
- 30-Day Review Guarantee
Dominate
Everything, plus the campaigns that compound it.
About $184 a week · incl. GST
You save $1,913 a year
Unlimited review requests
Includes
- Everything in Professional
- Unlimited review requests
- Review → Social Proof generator
- Your 5-star reviews turned into branded posts for Instagram and Facebook
- One Goldmine Campaign per year included ($550 value)
- Full Google Business Profile Optimisation included ($440 value)
- Multi-location and multi-profile support
- Competitor review tracking in your suburbs
- Quarterly strategy call with a real human
- 30-Day Review Guarantee
More than one location?
Multi-siteFranchises, multi-branch trades and agencies running this for clients get their own pricing, one dashboard across every profile, and reporting per site. From $1,497/month.
Busy month? Add more requests
$1 per requestTop up Essential or Professional in blocks of 110 — Dominate is already unlimited. No markup for buying small, and we'll warn you before you hit your limit rather than letting you find out the hard way.
Top-ups don't roll over. Your allowance resets each billing month and anything unused expires. If you're finishing every month with plenty left, tell us — we'll move you down a plan.
The 30-Day Review Guarantee
Send at least 20 eligible customers through the system in your first 30 days. If you don't receive at least 3 new genuine Google reviews in that time, we refund your first month in full.
No retention call, no "let us try one more thing", no partial credit. You email us, we refund you. We've written the full terms in plain English rather than burying them.
What "eligible" means
- A real customer you actually served in the period
- A valid Australian mobile number or email address
- Not previously asked and not on your suppression list
- Consent captured in line with the Spam Act
We ask for 20 because below that the sample is too small for anyone to draw a fair conclusion — including you.
Accountants & Bookkeepers — your questions
Industry-specific answers first, then the ones everyone asks.
Is asking clients for reviews compatible with my professional obligations?
Asking a client for an honest, unincentivised review of your service is standard practice and not restricted by CPA Australia, CA ANZ or IPA codes. What you must not do is offer anything of value in exchange, publish anything misleading, or disclose confidential client information. Our system never incentivises reviews and never reveals client details. If your practice has specific licence conditions, check them.
My clients are sensitive about privacy. Is that handled?
Nothing about a client’s financial affairs ever appears in a message. The request references the engagement type in general terms only — “your return is lodged” — and nothing more. You approve every template.
When should requests go out during tax season?
Immediately after lodgement confirmation, when relief is at its peak. We can also throttle sending volume so you are not generating forty reviews in one week, which looks unnatural.
Do I need a CRM or job management software?
No. Most of our clients run on a phone and a notepad. We give you a Job Complete link you save to your home screen — type the customer’s name and mobile, pick who did the work, hit send. Ten seconds. If you do use ServiceM8, Simpro, Fergus, AroFlo, Tradify or Xero, we can connect it so requests fire automatically when you mark a job complete.
How fast can I be live?
Within one business day of you completing onboarding. We need your business name, your Google Business Profile link, and the first names of your team. We write and test your message templates, send you a live test to your own phone, and switch you on once you approve it.
How does the 30-Day Review Guarantee work?
Send at least 20 eligible customers through the system in your first 30 days. If you do not receive at least 3 new genuine Google reviews in that period, we refund your first month in full. No arguing, no retention call. The full terms are on our Guarantee page and we have deliberately written them in plain English.
Is this legal under Australian spam laws?
Yes, and we take it seriously. Under the Spam Act 2003 you need consent, accurate sender identification and a working unsubscribe. Your customers have an existing business relationship with you, every message clearly identifies your business, and replying STOP unsubscribes them instantly and permanently across all future messages. We will not send to a purchased list.
Does this breach Google’s review policies?
No. Google prohibits incentivised reviews, fake reviews and review gating. We do none of those. Google explicitly permits asking your customers for honest reviews — it is in their own Business Profile guidance. We ask every eligible customer the same way and we never filter by expected sentiment.
Not quite your trade?
Accountants & Bookkeepers we work with across Australia
See your review gap against other accountants & bookkeepers near you
It takes us about twenty minutes and costs you nothing. You get the report either way — there is no version of this where you end up worse off.
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1. We audit your profile
Your review count, rating, recency and velocity — measured against your three closest local competitors.
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2. You get a plain-English report
What the gap is, what it is likely costing you, and what a realistic 12-month picture looks like at your volume.
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3. You decide, with no pressure
If it makes sense, we set you up and you are live in a day. If it does not, keep the report and use it yourself.
Would rather just talk?
Book a 15-minute call and we will walk through it live. No slide deck.
Get my free review audit
One business day turnaround. We will not add you to a mailing list.